Stay up-to-date on the latest news, special releases and events at Roots and Wings Distillery.
Thank goodness we have the fantastic support and marketing expertise of Crush Marketing for our craft distillery’s online marketing presence - from social media setup, content development and web design/implementation to POS/ecommerce setup. This website, with all its bells and whistles, wouldn’t be what it is today without their help. They have guided us through a range of online and offline options, and helped us to make the best decisions along the way for our brand and our new business.
As a distillery, I think we’ve made an excellent choice with Vin65 as our web platform and their online functionality for the wine-beer-liquor industry seems to be the best fit for us. Thus far, we’ve had great service and support.
So, if you are ever struggling with details for your online marketing, then just remember you’re not alone in sorting out the minutia; give Frank and Kathy a call at Crush Marketing as they are excellent at focusing on the details that matter.
Opening weekend of the tasting room
After much anticipation, We have opened the Roots and Wings Tasting Room in Langley beside our Distillery. For those of you that joined us on opening weekend Thank you; although it was not the grand opening it was nice to see all the familiar faces and several new ones.
If you were there you know that we were facing some technical difficulties with our debit and credit machines; it was a cash only kind of day, which turned out to be just fine with most of you. I very much appreciate the flexibility. I know now why they say to have a soft opening with friends and family only, so when these things happen you don’t have to feel overly stressed.
We somewhat had a soft opening … the friends and family came … and we put it on social media that it was a soft opening but sure enough the very first customers had to be total strangers; but they took it in stride (a lot better than I did).
You would think I would understand technology and the need to unplug and reboot since that is the type of work I do in my other job, but no that is not what happened. My mind went blank, I misplaced my phone to call the help line, I couldn’t find an account number to save my life, and more customers kept coming in…. right about that moment I wanted to unplug myself and reboot.
If it were only that easy … instead I just had to say with the sincerest apologies that we couldn’t take plastic but we would happily serve you Vodka regardless.
Moral of this blog … Cash is King… technology fails… soft openings are recommended… Vital Vodka is worth the wait…
Tasting Room is now open Saturday and Sunday 11am to 5pm… see you soon.
Roadblocks, setbacks, callback’s, and other hurdles are there to educate you or to make you crazy. Most of the above mentioned are inflicted from those of us that do not dream big enough to change their miserable circumstances so they need to share their wealth of wrath on anyone they can.
The joys of thinking outside the box; just because it hasn’t been done before does not me that it cannot be done. These are words I live by and thus I don’t take no for an answer very easily. Stubbornness some may call it; I prefer determination. My determination is only outdone by my partner Rob who is a combo of determination and motivation on steroids. I think secretly he thrives on Roadblocks, setbacks, callback’s, and other hurdles; so when he overcomes them he can bask in the glory of the win.
So, next time you come across these inflectors of wrath take a queue Rob and go for the win, find your way around the NO and make your big beautiful dreams a reality. Trust me the moment of glory is well worth it.
While you’re plotting your way to Yes; Vital Vodka is always a good choice to liberate the brain muscles and clear out the plaque.
This is a virtue I was not blessed with … wit occasionally ... sarcasm usually but not the ever-desired patience. Years ago, I thought it was the MC1R gene that also gives me the red hair, pushed out the other gene needed for patience but I have since been ‘google-educated’ that patience is in fact not a gene but a learned behavior. So, I am happy to report for all of you other patience challenged out there, that there is hope for us after all.
I’ve always been aware of this shortcoming but have managed to make do without offending too many people along the way … however it has become painfully noticeable on the day long distilling days that average 14 to 16 hours. Luckily the excitement of seeing the pristine crystal clear spirits pour out of the parrot provides me with enough endorphins to outweigh the frustrating part of waiting to make the right cuts, to monitor the temperature correctly, to ferment fully, and to get the most out of a low and slow distillation.
Since Roots and Wings Distillery is a small batch distillery (at the moment), I know that it is just a matter of time before we move into a rhythm that doesn’t require me to constantly monitor every second like a hawk waiting at a mouse hole; but in the meantime, this hawk hoping this is just the ticket to a learned behavior called patience.
I had the recent pleasure of spending time with some very successful individuals; they may not be known by name in everyday circles or even remotely famous, however they are successful in their own way. The majority of them were 10 to 15 years my senior; with wisdom only life can bring and as we went around with introductions and short stories, it was very clear that the common thread was gratitude.
Each of them had their own success and hardships, but through all of these ups and downs they all said that the one thing which made their hard times bearable and their good times phenomenal was the attitude of gratitude.
I am very grateful for that dinner and the chance to be reminded of the opportunity every day to be thankful for the little wins or the big accomplishments or failures and the lessons they bring.
So, on a note of gratitude, I will do my best to stop and celebrate the permits that get approved or accomplishing the list of requirements that need to be completed in order to meet code or the various licenses that get issued or the shipments that I don’t have to pay duty on or the tradesmen that show up on time. Because, how lucky am I to be able to do what I love and love what I do? I am very grateful for the little wins, the big successes, and the epic fails that have put me right where I am today.
Go be grateful, put out some positive energy and when you are done then make yourself a nice Roots and Wings Distillery vodka martini and toast to your success of being amazing!
(I started this blog pre-harvest; it is now mid-harvest and time sure changes everything.)
We were both fans of potato and corn vodka in comparison to the typical grain vodkas readily available. So, on our hunt to find the best potato vodka we came up with the distillery idea instead … why not make our own we thought… we have the property here in Langley, we have the buildings to house it, we have the know-how to farm (well, Rob does), we have fresh spring water on the property, and of course we both have hardworking stubborn work ethics to make it happen while still working full time at other jobs.
So the potato happened … this more often than not odd shaped giver of your favorite foods that are bad for your waist line, such as: French fries, Scallop potatoes covered in cheese, poutine, and of course potato chips. There are of course other odd uses for potatoes such as rubber stamp replacements, shoe polisher, stain remover, and they can reduce the appearance of puffy eyes.
But… there is the ultimate gift that potatoes can provide and that is starch that converts to sugar when manipulated which you can than ferment and turn into vodka. So, hence, potatoes are vodka berries or vodka veggies or just plain wonderful little packages of potential that can make you laugh a little louder, cry a little harder, dance a little wilder, and stay a little longer.
With all that being said we are currently harvesting our potatoes - 6 acres of them by hand … it is quite the task. The harvester digs them up, then we pick them up and transfer them to the loader which then takes them to storage. We truly have a hand in the entire process which we love but after hours bending over or on your knees picking up spuds there is not a lot of things I love … luckily Rob is one of them as he keeps spirits high by making jokes or reminding me that the harvest is only 6 weeks out of 52.
So that, in a nutshell, is why you can enjoy craft distilled potato Vodka from the Fraser Valley.
So where does our name, Roots and Wings Distillery, come from? The answer lies in various different places for me personally, and also for Rob.
I like the saying - the best thing you can give your children are Roots and Wings. Roots to know where they are from and Wings to allow their dreams to soar. The Roots are for the security of knowing where you are from and the principals that were instilled in you early on. Then the Wings is the confidence to go after your dreams and take risks to make them happen.
The same is true when building a business; you need to know where you started and where you want to go. Rob’s family has been on this Langley farm for generations and he knows this place better than anyone, but also has dreams of trying something he hasn’t done before on this farm.
Our Langley distillery name - Roots and Wings Distillery - comes from having both the security of the place we live at and the options that are readily available; as well as the confidence of two hardworking adventurous souls to take a leap of faith.
So, when you are sipping or savouring our craft spirits, remember where you are from and who you want to become….embrace your Roots and Wings!
I have to admit that I did not inherit my mother’s green thumb; Thankfully Rob did inherit that gene from his family. But I’m hoping with enough practice, patience, and pleading; my plants will grow.
Now I don’t want to give you the wrong impression that I’m great at growing weeds; they love me, and dandelions easy-peasy! But I don’t think you would enjoy dandelion or crabgrass infused vodka… so I’m going to do my best in the coming months to learn how to germinate seeds, plant seedlings early in the greenhouse (I still need to build one of these) that eventfully bear the fruit, leaves, petals, and roots to create pleasing infusions for your future cocktails.
So any green thumbs out there if you have advice for a novice like myself I would love to hear from you.
I have been dehydrated for years metaphorically speaking; I have worked in the technology sector for 8 years. I have flown and driven all over North America several times over, which is pretty standard for most of us in these B2B roles, we fly to client meetings, or conferences, drive endless hours chasing potential leads. In that time, we don’t eat, sleep, or drink properly; our fight and flight mode is maxed out … it’s a truly glamourous lifestyle because not only the physical exhaustion and exposure to who’s knows what and whom when we are sharing common space with everyone; we also miss out on time with our families, with our friends and down time with ourselves.
This was glaringly obvious on a recent trip to Denver. After a 4-day conference I was in the airport going from lunch to my gate when a young attractive girl stopped me in the concourse and asked me if I wanted to try this miracle eye cream … I declined…. she persisted … she won. Once it was applied to one eye she showed me the difference … it was truly amazing! I had one 35-year-old eye and one 21-year-old eye (in hindsight I should’ve insisted on both eyes). After some haggling, I purchased the overpriced cream and caught my flight home.
But on the way home I had to appreciate the genius marketing of that opportunity. Of course that cream was a miracle worker to the dehydrated masses of business travelers headed home, Dehydrated from life on the road… I don’t need a new cream to look 21 again, I need to drink in the good life and stop flying all over hells half acre and enjoy my 30+ acres of heaven.
After 8 years with a great company; I’m ready to start writing a new chapter. This one will be of waking up every morning beside the man I love, breathing the fresh air deep into my lungs, and enjoying a leisurely morning coffee before I begin creating, growing, and nurturing our distillery into a life hydrating venture that I can share with world.
If you have ever lived on a farm you know there is no such thing as idle hands and even less so when you are running multiple businesses off of the farm. What I would give for 6 straight hours of idle hands. I would use them to turn the pages on a good book or have a spa manicure. But in truth living on a farm is so deeply engraved into the way of the life I love I would find meaningful work around any corner I turn.
Rob my dear sweet pseudo-husband loves this about me and when I say loves I mean love-hate because its’ such a fine line between the two. As inevitably he becomes part and parcel of my plans to create, build, clean, organize, expand, and grow.
I don’t believe the two of us will experience idle hands for years to come between the farm, the business ventures and the two boys… but one day if I do find the time you will find me at the spa.